Digital marketing strategies have evolved, yet email marketing remains one of the strongest methods to generate new business and communicate with existing customers. Creating a strong email marketing strategy helps you to reach and connect with your target audience, in a personable way, while at an affordable cost. Email marketing is affordable, easy to measure and most importantly; everybody uses it!
You can spend all summer planning your organisation’s Autumn promotions and offers. The content and the designs may look exactly to brief, and they are ready to be sent out for the world to see. But who is this email going out to? Is the email going to the correct audience? Will they even see it? If you are not sure, then there is not much point in spending the time and money sending the campaign out.
Before email finding tools were a reality, we would not always have the answers to these questions. Many of us have spent fortunes on purchasing bulk email contact databases from companies who have most definitely sold this to everyone of your competitors – which is a complete “hit and hope” strategy, doomed to fail... You are promised unique data, specific to your sector/location/position requirements, however you end up with a list of generic outdated rubbish. This results in high amounts of bounces, lack of replies and a poor return on investment. Thankfully, our prayers have been answered and there are some amazing email finding tools to combat these problems and verify your data.
Finding an email address is often the final part of the maze. You know who you want to reach, but you are lacking that vital contact information. Some people make things easy for you and have their emails on their “meet the team” pages (these people are a sales person’s best friend!), however in most cases you are made to get out your detective hat and dig a bit deeper. Fortunately, there are now many tools which help you find the correct email addresses.
As well as find the emails for you, they can help you validate your data – which is critical to the success of your campaign! Validation reduces email bounce rates, improves your email deliverability rates, protects your sender reputation and it provides you more accurate results. You could have the most amazingly written and designed email in history, but if you are sending this to 1000 email contacts and half of them are duds, then your results will be skewed. You will be non the wiser to whether your campaign needed changes or not. But one thing for certain, will be that your campaign will ultimately fail.
You need to ensure that you pick and research your email finding/verification providers carefully. Picking the wrong email provider can mean lost opportunities and a waste of money and time. When picking your tool, make sure that you keep an eye out for benefits such as: accuracy, speed, cost and free credits.
I have looked through some of the best tools to find that all important data. Here are my top 3...
GetProfiles is a new tool which helps you find any professional email address and validate it within seconds. All you need to do is to download the GetProfiles Google Chrome plugin and to search away. It allows you to be able to filter your search results via location, industry sector, job position etc -ensuring your results are tailor made to your company’s requirements.
Some email finding tools require you to purchase an expensive LinkedIn pro account to be able to find the data, however this is not necessary with GetProfiles. You can search directly through the platform’s very own search feature, through LinkedIn or through Google.
GetProfiles provide the lowest possible price and the highest deliverability guarantees; even providing a generous 150 credits a month for free. The platform is superbly laid out and straightforward to use – but if you do manage to get stuck then do not worry! Unlike many of its competitors, GetProfiles even has its own support team available via the help center. This page includes a list of previously asked questions with detailed answers. If you require further assistance, then you are able to raise a ticket with the team directly.
I strongly recommend creating a free account to test out the speed and accuracy which GetProfiles provides!
Skrapp is an email finding tool which allows you to contact relevant leads from LinkedIn through professional email. It allows you to save leads from LinkedIn searches and profiles based on name, job title, sector etc too. Skrapp is excellent at providing a lot of data quickly, as its paid feature allows you export data from up to 10 LinkedIn pages at a time. The only trouble is, that the tool requires LinkedIn pro to be able to use this. LinkedIn Pro is a great tool, however its $90 per month fee is quite an extortionate cost to pay on top of the actual email finding software every month.
Skrapp provides a data export to MS Excel on the free version unlike other tools and also provides free credits per month; allowing you to search 100 emails for free. I would recommend Skrapp if searching for large amounts of data per month, however I would strongly suggest using a seperate validation tool along with it - otherwise your campaign may have a high bounce rate!
Snovio is yet another email finding tool which requires a Google Chrome extension to be able to use. Like Skrapp, the program searches through LinkedIn, however it does not need the expensive LinkedIn pro version like Skrapp does.
Snovio is an easy to use tool it allows you to search and extract your data into your own personal platform. Here it enables you to create named lists in which you can save your data. They also provide 100 free credits; however they do not allow you do export the data onto MS Excel with the free version. Overall Snovio is a clean platform and it is easy to use and is navigate. The only downside to Snovio would be that it can sometimes provide more than one email address for the same contact, which is not ideal. However, its email validation tool means that the data it does find is accurate.